Selecting the right marketing automation software for a B2B company is no easy feat. There are thousands of automation tools available and not all of them are the right fit for the ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Marketing automation software is one technology that is hugely underrated in its ability to benefit both marketing and sales teams. Yes, it’s true that marketing tools are designed and built primarily ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

The market place is filled with plenty of tools, technology and ever evolving trends that can help you reach your consumers, engage them and close a sale – all at the touch of a button and without ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you're tasked with recommending the perfect enterprise software solution to ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Thanks to those unique new tools, even the smallest business has the ...