Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

(TNS) — The preschoolers were fascinated, looking at their classroom through the lens of an iPad camera, watching animated images pop up as a cheerful voice told them: Feed apples to a pig behind a ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

WEST LAFAYETTE, Ind. – Future systems that allow people to interact with virtual environments will require computers to interpret the human hand’s nearly endless variety and complexity of changing ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $160 billion in 2023, up significantly from the $16.8 billion forecast for ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Add Yahoo as a preferred source to see more of our stories on Google. The new mural incorporates augmented reality technology and can be viewed during the Iowa State Fair, which runs through Aug. 20.

Mike Roe, the executive creative director for Milwaukee marketing agency Hoffman York, got interested in ghost signs when he noticed one outside his office window in the Third Ward, and then started ...