A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...

A comprehensive analysis of UK media effectiveness reveals that audio advertising sizeably outperforms other channels in return on investment, reinforcing similar findings from recent US radio ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...

FREMONT, Calif.--(BUSINESS WIRE)--The Streaming Video Technology Alliance (SVTA), the international technical association delivering solutions across the video workflow to improve the delivery of high ...

A recent University of California study of telehealth implementation at community health centers found that although phone visits were beneficial to historically marginalized patients, continued ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Audio deepfakes are often already pretty convincing, and there’s ...

Podcasts now represent almost 10 percent of audio listening among millennials, with podcasts replacing online video as a daytime escape. By Tatiana Cirisano Audio listening in the U.S. is at an ...

A wide-scale study of online trackers carried out by researchers at Princeton University has identified a new technique being used to try to strip web users of their privacy, as well as quantifying ...

LONDON & NEW YORK--(BUSINESS WIRE)--WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration with iHeartMedia, the leading audio media ...