The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can ...

In today’s competitive market, businesses and individuals are constantly searching for innovative solutions to meet their ...

As part of Meta’s broader push towards its automated ad targeting elements, it’s removing the “Audience Types” option for Advantage+ catalog ads with the sales objective. But advertisers ...

One of the first questions I ask when interviewing a new potential client radio station is “Who is your target audience?” ...

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours ...

Here are audiences to consider testing: Additional advanced options include: There are three primary campaign types for targeting remarketing audiences. Let’s explore best practices for setting ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.