Hello, my name is Deanna Murray. And I'm a marketing and branding specialist who helps businesses realize their true potential by making sure their brands come to life. Do logos attract customers?

The hard truth is that customer acquisition is getting harder and more expensive. Consumers demand and expect a lot more from brands than they used to. You need to offer personalized shopping ...

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for ...

Research shows that educational content makes consumers 131% more likely to purchase products or services. Sales language can make a brand appear artificial or inauthentic, whereas educational posts ...

In this article, we take a look at 20 creative ways to attract customers. If you would like to skip our detailed analysis of the current trends in the marketing industry, you can directly go to the 5 ...