It’s perhaps the most influential economic force on the planet, yet few have been able to define its importance. We call it the "attention economy." It's the money companies make every time you ...
The attention economy generates more than $100 billion annually by monetizing user time online. Meta and Alphabet heavily profit from ad revenues, with Meta earning $160.6 billion in ad revenue in ...
In a piece published last month, I defined just what the attention economy is and isn’t — and laid out what's at stake. In addition to the future of entertainment, media, marketing and ...
Right now, a large portion of the tech industry operates in a marketplace known as the “attention economy.” This is where social media giants like Meta’s Facebook and Instagram, Snapchat ...
Capturing that attention fueled the rise of what many have termed an Attention Economy: that’s what ads are about; they’re what social media is about; and, in the end, that’s what brands ...