This ultra-cool Apollo computer-inspired smartwatch looks rather beautiful but at the same time weirdly incongruous with the fashion-man model shots

Everyone knows Apollo is just awesomely cool, right? Not the Greek god, even though he is the god of archery, but NASA's moon ...
Yahoo

Apollo 14 astronaut's personal moon-flown Rolex watch sells for record $2.2 million

A Rolex watch that was flown to the moon is now the most expensive astronaut timepiece to sell at auction. The hammer price (prior to the buyer's premium) that clinched the moon-flown Rolex — one of ...
New York Post

Rolex GMT-Master ‘Pepsi’ watch worn on the moon by Apollo 14 astronaut goes up for auction – and it could fetch over $400K

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...
TechSpot

Prepare for liftoff with this programable calculator watch resembling Apollo 11's guidance computer

Cool stuff: A British startup has developed a watch geared at NASA super geeks (you know who you are). The timepiece takes the concept of the calculator watch, which was highly popular in the 1980s, ...
gearpatrol

This Crazy New Timepiece Completely Rethinks the Moonwatch Genre

Few things add sex appeal to a watch, like a tie-in with space travel, at least to a specific subset of consumers (including yours truly). But the recently revealed DSKY Moonwatch made by the ...