“It’s a distribution game. We have over 100 stock-keeping units in beverages, including the Amul Kool range, buttermilk, chocolate shake and now, a high-protein range. If we are able to ...

Amul already offers a variety of products under its Kool range, including buttermilk, chocolate shakes, and high-protein drinks. By entering the Rs 10 price segment, the company aims to widen its ...

Amul’s decision to move beyond dairy into foods ... At Rs 100, it fills the premium space in coffee after the success of the more affordable Kool in a can. “We source the ingredients and ...

In the esteemed YouGov India Value Rankings 2025, Gujarat Cooperative Milk Marketing Federation (Amul) was named the third most valuable brand in India, according to a statement released here on ...

Shivling & Naag Devta showpieces, Shiv Chalisa (in Hindi), Amul Panchamrit, Amul Kool Thandai, Amul’s range of sweets, fruits, and other fasting essentials.

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...