This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and ...
A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in 2020. In fact, during that span, no social media platform we’ve studied has experienced faster growth in news consumption, ...
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