Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The ...

Few symbols are as important to a brand's identity ... This image lasted until 2000, but it's strange that Amazon's logo didn't depict its main product at the time, books. That stands in contrast ...

Singh of the Delhi High Court issued a landmark judgment against Amazon Technologies, Inc., ordering the company to pay $39 ...

The case centered on Amazon's use of the BHPC logo under its private label "Symbol," which the court found had resulted in ...

The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead ...