Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...
Amazon says Alexa+ is ‘model agnostic’
Amazon says that the new Alexa, Alexa+, is powered by a "model agnostic" system that's always using the best AI model for any given task.
The Associated Press on MSN15d
Amazon’s new AI-powered Alexa promises to be your ‘best friend in a digital world’ for a monthly fee
Copyright 2025 The Associated Press. All Rights Reserved. People attend an event where Amazon on Wednesday, Feb. 26, 2025, unveiled a generative-AI infused Alexa that ...