The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Hidden meanings and symbolism in five well-known company logos.

A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily ...

Walmart has been a trusted retailer for decades, but the company has made some changes over the years, including a name change and a logo update ...