Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.