Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands should look to their agencies to be a true data-driven ...

EZLynx today announced the recent release of EZLynx Agency Pulse. This first of its kind automated agency report aggregates data from EZLynx Rating Engine and EZLynx Management System into actionable ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Winston-Salem, NC-based independent advertising agency The Variable has acquired Data Crunch, an applied AI and advanced analytics company. The transaction follows a number of collaborations on client ...

CEO of Agency Management Institute, serving 250+ marketing agencies to help their owners build profitable agencies that evolve and scale. Creatives don’t always mix well with math and science. If ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, and ...

Under her leadership the agency is ‘just starting’ to really understand what it means to apply data as a strategic asset. This summer will mark Dr. Lindsey Saul’s one-year anniversary as the ...

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your ...