Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands should look to their agencies to be a true data-driven ...

Creative Artists Agency, or CAA, is widely known in the entertainment and sports industry as a talent agency that excels at building and maintaining relationships. It has strong relationships between ...

Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...

EZLynx today announced the recent release of EZLynx Agency Pulse. This first of its kind automated agency report aggregates data from EZLynx Rating Engine and EZLynx Management System into actionable ...

From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of ...

Winston-Salem, NC-based independent advertising agency The Variable has acquired Data Crunch, an applied AI and advanced analytics company. The transaction follows a number of collaborations on client ...

Fishawack Health enhances its omnichannel capabilities with the acquisition of closerlook, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing ...

The Stable, a commerce agency known for helping brands like Ring launch online and in major retailers including Target and Walmart, has acquired The Retail Firm, an Arkansas-based agency that provides ...

And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, and ...