Car dealers threaten Sony-Honda Afeela's plans to sell directly to consumers. But they're also fighting Volkswagen, too. What's next?

Honda and Sony joined forces in 2022 to form Sony Honda Mobility (SHM) in a bid to take on the top electric vehicle brands.

The technology and entertainment features are sublime, but the execution was less than perfect when we tried them out. Even ...

The 2026 Afeela 1 competes with the Lucid Air, which boasts a range of 516 miles, and the Tesla Model S, which offers a ...

Honda is taking another cautious step into the electric world with the unveiling of a new car developed with Sony and two ...

Sony offers an in-car streaming service called RIDEVU with access to over 2,000 of its movies, which is currently offered on the VinFast VF 8. Neither of these are "new" trends in the automotive ...

At 482 hp combined, the Afeela 1 is likely to be quick, but not on a par with similarly priced electric cars. For example, the comparably priced Lucid Air Touring—a midlevel trim for that model ...

And as a car, the Afeela 1 looks pretty ho-hum ... It’s $89,900 base price is higher than that of a Lucid Air or Tesla Model S. A road test could prove that the Afeela 1 is more than it seems.

As you might expect, it enraged nearby dealers, who feared factory-owned stores would receive preferential treatment. In the ...

Despite being a base model, the Lucid Air Pure is no weakling ... and its $80,400 ask is still a whole used car below the Afeela's starting point. If you want everything SHM can possibly shove ...

Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch mid-2026 in the U.S.