NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high ...

A major decision against Google was stopped at the very last moment in Europe. The case involved the company’s advertising business, which has been under investigation by European officials for years.

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to ...

Growing up in Macedonia in southeast Europe, George Popstefanov attended a vocational high school that put him on an eight-year track to become a dentist. His real passion, however, was somewhere at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a ...

Testifying before the Senate Banking Committee, Federal Reserve Chair Jerome Powell said generative artificial intelligence “has enormous capabilities to make really significant changes in the economy ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...