From the Med to the Baltics, all forms of media are under tighter scrutiny, reinforcing the message that campaigns must stay ...

NIQ, a leading consumer intelligence company, is entering a strategic relationship with Decentriq to enable data collaboration for media use cases across Europe. Through the relationship, NIQ’s high ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to ...

A major decision against Google was stopped at the very last moment in Europe. The case involved the company’s advertising business, which has been under investigation by European officials for years.

Growing up in Macedonia in southeast Europe, George Popstefanov attended a vocational high school that put him on an eight-year track to become a dentist. His real passion, however, was somewhere at ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...