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How An Olympics Promotion Backfired And Cost McDonald's Money
To celebrate the 1984 Los Angeles Summer Olympic Games, McDonald's launched a new promotion. It ended up costing the chain a ...
McDonald's unveils new partnership with nostalgic childhood franchise
Many businesses have used nostalgic marketing to create a strong connection between a product and customers' emotions. This ...
McDonald's Has a New Pokémon Happy Meal — and the Boxes May Be the Coolest Part
McDonald's is releasing a new Pokémon Happy Meal, which is now available at its restaurants nationwide. Here's what's inside.
Ad of the Day: Iconic McDonald’s characters take a road trip for a ‘cheeky Maccas’
McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...
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McDonald’s amplifies mobile app with Pokémon Happy Meal
The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster ...
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McDonald’s launches Pokémon Happy Meal promotion in US
McDonald's has rolled out a Pokémon-themed Happy Meal promotion across the US, featuring a Pokémon trading card game booster ...
McDonald’s Pokemon Happy Meal comes with trading cards — and more. What to know
Each meal box comes with a Pokémon trading card game booster pack featuring four of 15 collectible trading cards, McDonald’s ...