The Print on MSN
Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s personal memories of her.
As whitening becomes an expected part of oral care, skepticism about the efficacy of whitening toothpastes has grown. The Science of WOW cuts through that noise by showing how innovation, powered by ...
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