Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple ...

Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers. This is in ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Google has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...