The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Here are five relatively easy but essential steps to clean up your AdWords account to make better decisions and focus on the elements of the account that actually matter. I have a love/hate ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Anything to make AdWords easier and more automated is a huge win for marketers and advertisers, but up until now there hasn’t been anything that dealt with apps. According to an eMarketer study, ...

A couple of weeks ago, early participants in the new AdWords for Video program gathered at the YouTube offices. The ostensible justification for the meeting was a fancy photo shoot, but YouTube ...

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional ...

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

How effective is Google AdWords? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Justin Rezvani, ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...