The world of ad tech is starting off the new year the only way it knows how: with a new agentic solution. On Monday, Optable launched a new planner agent to automate the ad planning process for ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show ...

Marketing has always been about capturing attention and delivering meaningful results. While new channels and tools can be beneficial to how your team strategizes, operates, and adapts, true success ...

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

While it once scoffed at the possibility of offering an ad-supported tier, Netflix has since embraced the idea, with millions of users snapping up its “Standard with Ads” plan, garnering plenty of ...