The world of ad tech is starting off the new year the only way it knows how: with a new agentic solution. On Monday, Optable launched a new planner agent to automate the ad planning process for ...

While it once scoffed at the possibility of offering an ad-supported tier, Netflix has since embraced the idea, with millions of users snapping up its “Standard with Ads” plan, garnering plenty of ...

Netflix is increasing subscription prices in the U.S. and other markets — including the first hike on its ad-supported plan. The streamer revealed the price increases along with its Q4 2024 earnings ...

Disney has set pricing and date for the U.S. launch of the version of Disney+ with ads, while also hiking the monthly price of the Disney+ tier with no ads. It’s also going to raise rates for Hulu — ...