In an interview with The Associated Press earlier this year, Barger called that and similar campaigns examples of JetBlue's "irreverence." "No wonder customers don't like the airline industry ...

Examples of Public Relations Campaigns. Many types of public relations campaigns can be used by small businesses. Whether you decide to hire a consultant or a firm or you have your own in-house ...

But if it is, I would argue that this ad campaign is exactly the wrong way to go about fighting it, mostly because it makes Intel look like it doesn’t even understand what it’s fighting for ...

Examples of Direct Marketing Campaigns. Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a ...

Below are some awesome examples of Guerrilla marketing campaigns that will get your heads turning. 1. Coca-Cola’s Happiness Machine. Below is my all-time favourite Guerrilla marketing campaign.

Business 5 examples of impact-based marketing campaigns. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less.

Triggering Specific Emotions. Emotions like happiness, excitement, fear and urgency can affect how consumers behave and drive them to act. You can design your campaigns to evoke joy or a sense of ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...