Improve your public relations and marketing communications by writing in an active voice. Learn best practices for using the active vs. passive voice.

Passive: “The treaty was signed by two generals.” Active: “Two generals signed the treaty.” In Modern English, New York University’s Marcella Frank provides a more academic treatment: “The active ...

Chances are you've been told to avoid using the passive voice in business writing. What the heck is the passive voice, and what's wrong with it? How can you learn to avoid it?

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

Using the active voice emphasizes the person or agent who performs an action. Using the passive voice emphasizes the recipient of the action, or sometimes the action itself. Take a look at the ...

The passive voice allows frontloading of key words and phrases to increase readers' comprehension. The passive voice better expresses objectivity and a neutral, facts-based approach.

Does the passive voice downplay police aggression? The subtle significance of language in a NYT tweet about protesters and police.

Active managers’ long-term struggles have been most acute in the large-cap category where only 8% of funds beat their average passive rival over the decade, Morningstar finds.

Global passive equity funds' net assets surpassed those of their active counterparts for the first time in 2023 as investors increasingly sought lower-cost funds that mirror broad market indices.

While passive strategies have generally proven to outperform in equities, the same is not true for fixed income. In fixed income, active managers have outperformed.