Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

They also found that AR/VR sports games can create a strong sense of being with others by using avatars, real-time communication and nonverbal cues. Importantly, these social connections not only ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

The station's local news operations officially launch on Sept. 15 with a immersive augmented reality/virtual reality news studio When you purchase through links on our site, we may earn an affiliate ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

ATLANTA — CBS Atlanta has announced the launch of its new weekday morning newscast, CBS News Atlanta Mornings, a one-hour ...