Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at rebirth.

JCPenney will close eight locations this year, a company spokesperson said, adding to the list of more than 200 closures since the company filed for bankruptcy five years ago. JCPenney announced plans ...

JCPenney is closing a handful of stores by year’s end — a move the company says is “unrelated to the recent Catalyst Brands merger." According to Axios, the company confirmed it would close ...

JCPenney is closing its location inside the Westminster Mall in Orange County, California. The store will remain open to the public through Nov. 16. The store will close on or about Nov. 21.