Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at rebirth.

JCPenney is closing a handful of stores by year’s end — a move the company says is “unrelated to the recent Catalyst Brands merger." According to Axios, the company confirmed it would close ...

JCPenney is planning to close a "handful" of stores over the coming months as it struggles to keep pace with rapidly changing market conditions. "While we do not have plans to significantly reduce our ...

JCPenney is closing its location inside the Westminster Mall in Orange County, California. The store will remain open to the public through Nov. 16. The store will close on or about Nov. 21.