Artificial intelligence products are launching at a rapid pace as the sector’s largest companies battle for supremacy and secure increasingly large valuations worth hundreds of billions of dollars.

The Sora app's official launch video features an AI-generated version of OpenAI CEO Sam Altman speaking from a psychedelic forest, the moon and a stadium crowded with cheering fans watching rubber duck races.

It's hard to recall now, but OpenAI wowed the world with its realistic AI video when it first teased its original Sora video model in early 2024, only to stagger the roll out slowly to a small number of creative partners until it finally released it to the public in December 2024.

Generate anything, from anime-inspired action shots to lifelike cinematic reels — just by typing a prompt on Sora!

OpenAI has launched Sora, an Instagram-style app that allows users to create and share AI-generated videos using text prompts. The app is powered by Sora 2, OpenAI's next-generation model, which features improved realism and physics.

Sora for iPhone has just launched on the App Store, the second app from OpenAI joining ChatGPT. Here are the details.