Company executives explained that Sega will "proceed carefully" when adopting AI for tasks such as streamlining development ...

SEGA has a more measured take on its use of artificial intelligence and admits that generative AI tech has faced backlash by ...

Yakuza has gone from a niche crime series to one of Sega's linchpins, but during that meteoric rise was one constant, the ...

S ega is delisting the original version of Yakuza 0 from console and PC upon the release of the previously Switch 2-exclusive ...

Sega is delisting a major, beloved AAA game ahead of a brand new release, but there's still time to get it before it's gone!

SEGA executives tell investors that the company will use 'high-margin' licensing from movies, TV shows, and merch, to help ...

It's been over 32 years since Jensen Huang, Chris Malachowsky, and Curtis Priem started a new company together. It even took ...

Sega has confirmed its plans to leverage AI in development as part of "efficiency improvements", but says it intends to ...

The Sega Saturn was the fourth major home console released by Sega, and the second-to-last home console the company would ...

Higround and SEGA are back with a new Sonic and Dreamcast keyboard collection, dropping 12 December 2025. Here’s what’s new, ...

Sega has admitted sales of its games may be lower-than-expected due to players awaiting "definitive editions" before buying.