Company executives explained that Sega will "proceed carefully" when adopting AI for tasks such as streamlining development ...

"However, as AI adoption can face strong resistance in creative areas such as character creation, we will proceed by ...

Sega has confirmed its plans to leverage AI in development as part of "efficiency improvements", but says it intends to ...

SEGA has a more measured take on its use of artificial intelligence and admits that generative AI tech has faced backlash by ...

SEGA executives tell investors that the company will use 'high-margin' licensing from movies, TV shows, and merch, to help ...

S ega is delisting the original version of Yakuza 0 from console and PC upon the release of the previously Switch 2-exclusive ...

Sega is delisting a major, beloved AAA game ahead of a brand new release, but there's still time to get it before it's gone!

Sega lists some potential reasons why its critically acclaimed games aren't selling as well as their review scores suggest ...

My Arcade and SEGA have come together to make two mini arcade machines, both of which feature Sonic The Hedgehog classic ...

The Sega Store locations in Tokyo and Shanghai will sell new Sega Labbies teddy bears based on Sonic, Persona, and Yakuza ...