The Sora 2 AI video generator is set to power a new TikTok-style app that can create clips of you or your friends in all kinds of situations.

Artificial intelligence products are launching at a rapid pace as the sector’s largest companies battle for supremacy and secure increasingly large valuations worth hundreds of billions of dollars.

It's hard to recall now, but OpenAI wowed the world with its realistic AI video when it first teased its original Sora video model in early 2024, only to stagger the roll out slowly to a small number of creative partners until it finally released it to the public in December 2024.

OpenAI is alerting talent agencies and studios about the opt-out process, which applies to the just-released Sora 2.

On Tuesday, OpenAI dropped Sora 2, the newest iteration of its 2024-launched video-generation tool. Figure skaters with cats on their heads, dog astronauts gobbling tennis balls, unusually agile horseback riders standing astride multiple animals — these were some of the snippets seen in its short video presentation.

OpenAI has just announced its latest AI video generation model -- Sora 2. The model takes upon the likes of Google's recently updated Veo 3 model which also claims to deliver realistic looking gen AI videos.

OpenAI CEO, Sam Altman, announced the launch of Sora 2, an innovative app now available on iOS in the US and Canada. Promising to expand quickly, this launch allows ChatGPT Pro subscribers to utilize the groundbreaking features of Sora 2.

The timing is no accident. TikTok faces pressure in the US, while Meta and Google push into AI video. By making “everything fake by design,” OpenAI is betting people will want an endless scroll of AI cats, dances, and memes. For now, it’s internal-only, but if released widely, Sora 2 could mark the start of an AI-native social feed.