Although ETSY stock may be down sharply following the underlying company’s partnership with OpenAI’s ChatGPT, there may be more to this story than just the headlines.

OpenAI on Monday announced a new product called Instant Checkout, which allows ChatGPT users to purchase items from U.S. Etsy sellers without leaving the hit chatbot's interface. Etsy is the first partner, with OpenAI planning to soon integrate Shopify sellers as well.

OpenAI has launched a new shopping system in ChatGPT, enabling users to buy products directly from U.S. Etsy sellers with “Instant Checkout.” Shopify merchants like Glossier, Skims, Spanx, and Vuori w

Paid and free users of ChatGPT can hit the buy button for single Etsy or Shopify purchases without navigating out of the chat. OpenAI says it’s a first step toward “agentic” commerce.

The payment-processing company Stripe Inc. is working with OpenAI to allow US shoppers to buy products through ChatGPT, the popular artificial-intelligence tool.

The AI startup's biggest expense was research and development, which incurred $6.7 billion in costs during the first half of 2025.

What To Know: OpenAI announced it’s rolling out Instant Checkout, powered by the Agentic Commerce Protocol, enabling U.S. ChatGPT users to purchase directly from U.S. Etsy sellers without leaving the chat. Over a million Shopify merchants — including Glossier, SKIMS, Spanx and Vuori — are slated to be added “soon.”

Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce protocol” are free for users,