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New Nike CEO outlines vision to turn around iconic brand
'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said Thursday.
New Nike CEO goes back to basics as investors cool their heels
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.
Nike CEO says sneaker giant ‘lost its obsession with sport,’ vows to revive iconic brand
Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its brands. Shares of Nike surged 11% immediately after the earnings report but gave up those gains after Hill and CFO Matthew Friend reined in expectations.
10h
on MSN
Nike CEO Turnaround Rests on Unraveling Predecessor Mistakes
Nike Inc.’s new Chief Executive Officer Elliott Hill pledged to reignite growth by refocusing on sports and revamping the ...
40m
FC Barcelona Members Vote Through Historic Nike Deal
FC Barcelona members voted through a historic deal with kit sponsor Nike on Saturday, hours ahead of the Catalans taking to ...
13h
on MSN
Analysts Warn Nike’s Business Could ‘Get Worse Before It Can Get Better’
Several analysts lowered their price targets for Nike's stock Friday, concerned its turnaround could take longer than ...
1h
Barcelona reveal key details of the Nike agreement – ‘The best contract in history’
FC Barcelona held a general assembly with all the club members today to secure the approval for the club’s new contract with ...
22h
Buy, Sell, Or Hold Nike Stock?
A company designing, developing, and marketing footwear, apparel, equipment, and accessory products, Nike (NYSE: NKE), stock ...
18h
on MSN
Nike Sees Growing Pains Ahead. The Bears Are ‘in Control.’
CEO Elliott Hill is pushing for a bold turnaround, but early efforts to fix inventory and reinvest in the brand could weigh ...
1d
Nike warns its turnaround will be a slog, after results beat expectations
Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled ...
7h
on MSN
Mizzou Basketball Unveils New Nike, Melvin Booker Collaboration; The Buzz, Dec. 21, 2024
In collaboration with Nike, Missouri basketball and one of the team's all-time greats, Melvin Booker, unleashed a new shoe ...
1d
New Nike CEO Vows Turnaround After Earnings Drop
Nike reported lower profits on another drop in revenue Thursday, with new CEO Elliott Hill vowing to get the slumping sports ...
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