Hwang Dong-hyuk, the creator of the hit Netflix show Squid Game, has just admitted that he's over all the hype around the show. In an interview with Variety, Dong-hyuk opened up about the show's massive success in 2021 and how it became a business empire for the streaming giant.

Netflix is promoting the second season of SQUID GAME by launching a new video game available to non-subscribers, but the

Netflix is going against its tradition of paywalling its growing offering of mobile games by making its upcoming "Squid Game" battle royale game.

In a first, Netflix is making the upcoming video game derived from Squid Game available to anyone, whether or not they are a subscriber.

The campaign, "Learn Korean or Else," includes a new voice-activated TikTok filter, inspired by the Red Light, Green Light game in "Squid Game."

"Squid Game" caught the entire world by surprise the first time around back in late 2021, turning into an instant word-of-mouth hit that resulted in everyone getting embroiled in the masochistic competition pitting contestants against one another.

The never-ending Squid Game hype train is becoming a bit too much for creator Hwang Dong-hyuk, who's ready to take a step back from his Squid Game universe.