The Experience,” an immersive entertainment installation that opened in October in a shuttered shopping mall near Madison Square Garden, brings its participants slowly into the dark, dystopian world of the South Korean drama series that exploded into a massive hit for Netflix in 2021.

Netflix partnered with Google Search on the Easter egg activation. To play the game, search “Squid Game” on Google and tap the brown envelope that appears at the bottom of the screen.

"Squid Game" caught the entire world by surprise the first time around back in late 2021, turning into an instant word-of-mouth hit that resulted in everyone getting embroiled in the masochistic competition pitting contestants against one another.

Netflix is promoting the second season of SQUID GAME by launching a new video game available to non-subscribers, but the

Netflix is going against its tradition of paywalling its growing offering of mobile games by making its upcoming "Squid Game" battle royale game.

In a first, Netflix is making the upcoming video game derived from Squid Game available to anyone, whether or not they are a subscriber.

The campaign, "Learn Korean or Else," includes a new voice-activated TikTok filter, inspired by the Red Light, Green Light game in "Squid Game."

The never-ending Squid Game hype train is becoming a bit too much for creator Hwang Dong-hyuk, who's ready to take a step back from his Squid Game universe.

Squid Game's creator and director, Hwang Dong Hyuk, wants Netflix to stop blowing up his phone. In an interview with Variety, Hwang revealed why he's "so sick" of Squid Game since the show's unexpected evolution into a business empire.