The NBA Cup is good, but the league’s next challenge will be getting fans to care as much as its participants.

T he success or failure of the NBA Cup, as a whole, is a matter of debate. It's only two years old. Now isn't the time for ...

Members of the established guard have now prevailed against upstart teams in back-to-back years once the tournament arrives ...

Las Vegas is a Lakers town and the city is a four-hour drive from ... which is back with the renamed NBA Cup. But the Lakers ...

The NBA Cup will have a handful of games played in Vegas this winter, giving locals the moment they've been waiting for — at least until NBA expansion arrives. Las Vegas's T-Mobile Arena is ...

The league’s in-season tournament has legitimate potential as a marquee event, even if the atmosphere in Las Vegas was mostly ...

He's currently the Associate Director of Programing. The NBA Cup is headed to Las Vegas with four teams vying for the title and the prize money that comes with it. In the Eastern Conference ...

The matchup for the 2024 NBA Cup Final is set. The Milwaukee Bucks will take on the Oklahoma City Thunder in Las Vegas for ...

Oh, and the wave. Maybe this should be the last NBA Cup in Las Vegas. It might not be, of course. The expectation, based on the behind-the-scenes discourse at the final, is the NBA Cup will likely ...

Instead of building on the good vibes from their best win of the season in Las Vegas, the Bucks have lost three of their last ...

Brook Lopez and Gary Trent Jr. each scored 13 for the Bucks, who joined the Los Angeles Lakers as the only champions of the 2 ...