LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

All main events are taking place at Lisbon High School all weekend long. Moxie is a uniquely New England soft drink with a ...

The Moxie Festival, which celebrates all things Moxie, hit a high note on Friday when more than ten thousand visitors were ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival. Posted February ...

Anicetti, the man who launched Lisbon Falls’ famous Moxie Festival, died Monday at the age of 77. Anicetti had been in hospice care at the Marshwood Center in Lewiston, said his sister, Cathey ...

LISBON — Few people would argue that this town’s signature summer festival needs more moxie. The bright orange color, the tangy beverage and the positive community spirit is everywhere.