Meta Platforms scrambled to remove its own AI-generated accounts from the Facebook platform following an outcry from users.

Responding to an online backlash, Meta has deleted AI-driven user profiles, raising questions about authenticity and transparency in social media.

Since late 2023, around a dozen AI Instagram and Facebook accounts created by their social media parent company Meta quietly existed on the platforms.

Meta Platforms Inc. is moving to delete a collection of artificial intelligence profiles it created on Facebook and Instagram in 2023. Axios reported the move today. It comes a few days after an interview given by a Meta executive brought renewed attention to the AI-powered profiles, which led to a social media backlash against the feature.

As tech giants lean into generative AI content to boost engagement, human users may discover that they have fewer options for avoiding it. Nonhuman Instagram profiles are generating fresh scorn this week after reports that parent company Meta is looking to increase the presence of AI-generated content on its social networks as a way of boosting engagement.

Meta still has plans to use AI to drive engagement on its platforms, though. On Friday, images of Instagram accounts labelled as “AI managed by Meta” began circulating on social media platforms. But following online backlash,