Iconic gaming plumber Mario is set to play a big part in kid's lives if Nintendo's newest product line is a success.

Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.

Alongside the new app, Nintendo revealed new Mario toys, including two wooden block sets featuring characters like Luigi, Peach, and Yoshi. They're designed for young children, but they also double as Amiibo figurines to pair with Switch games.