Alabama athletics director Greg Byrne issued a plea for money on Wednesday, releasing a statement via social media imploring fans to donate to the Crimson Tide’s Yea Alabama NIL collective. He asked for “Bama Nation to fight back” against other schools “using promises of million-dollar paydays” to entice UA players to transfer.

In the growing landscape of college athletics today, NIL continues to become more-and-more of a factor in the day-to-day of programs across the country. This thought is likely echoed by many across college football,