Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

We will have a price that’s available on that flight, on that time, to you, the individual,” Delta president Glen Hauenstein ...

The world’s largest airlines could soon be selling business class tickets which strip out some standard perks in exchange for ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Delta also announced the company is planning to reduce its main cabin capacity by about 1 percent to boost capacity for ...

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...