OpenAI now lets users shop for products within ChatGPT, the latest move by the artificial intelligence startup to expand the reach of its popular chatbot and challenge rivals like Google.

OpenAI announced the update on Monday, saying the ChatGPT search tool will now make it "simpler and faster to find, compare, and buy products in ChatGPT." In a post on X, OpenAI said that the AI chatbot can now show product images, comparisons, pricing, reviews, and even a direct link to various retailers.

If you click on a product card, a Google Shopping-like sidebar will pop up with more details on places you can buy the product and information pulled from user reviews across sites like Amazon, Best Buy, and Reddit. The cards can also show a button to “Ask about this,” and if you click it, you can ask ChatGPT a specific question about that product.