The company just announced that all users, including on the free tier, can shop from ChatGPT Search. "You can now search for a product, compare options and buy products in ChatGPT," OpenAI said in a press release.

OpenAI on Monday said it has updated ChatGPT's web search capabilities to improve online shopping for users with personalized product recommendations with images, reviews, and direct purchase links.

ChatGPT Search, OpenAI's AI-powered competitor to Google Search, is getting enhanced shopping features, including the ability to search for products, compare options and buy directly within ChatGPT, the company said in a press release Monday.

ChatGPT's recent sycophantic behavior sparks debate among AI users, with OpenAI's Sam Altman promising fixes to address the overly flattering updates.

The response from Altman regarding ChatGPT’s sycophantic tone shows the importance of listening to your customers—and getting AI’s voice right.

Less than 48 hours after announcing an update to GPT-4o that promised improvements in “both intelligence and personality,” OpenAI CEO Sam Altman said the chatbot had become “too sycophant-y and annoying.