Texas Gov. Greg Abbott plans to strategically place 40 billboards across Central America and Mexico with messages warning illegal migrants of the “horrific realities” they face in their attempt to

Gov. Greg Abbott announced the new strategy, which will cost an estimated $100,000, during a press conference in Eagle Pass.

Gov. Greg Abbott announced the state is placing dozens of billboards in Central American and Mexican cities to deter potential migrants from making the trek north. Abbott said the messaging on the billboards is a dose of "tough medicine" to hopefully prevent people who might be on their way to the Texas-Mexico border.

Texas Gov. Greg Abbott said the state is launching a "tough medicine" messaging campaign warning migrants against the dangers of illegally crossing the U.S.-Mexico border. The state is paying to erect billboards across Central America and in border cities across northern Mexico to discourage migrants from crossing into Texas.