After CEO Brian Niccol announced an ambiguous number of closures last week, baristas have taken to Reddit to share the fate ...
Brian Niccol vowed to get Starbucks back on track. A year on, sales are looking up, and his plan's in motion to make the ...
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One year in, Brian Niccol’s Starbucks looks different — but there are still more changes coming
Brian Niccol's turnaround strategy is bringing back some customers, but investors were expecting faster results.
Starbucks Corporation (NASDAQ:SBUX), a frequent feature of Cramer’s morning show, was in the news earlier this week after it ...
Starbucks announced that it would close 1% of its stores in the U.S. and North America, and cut approximately 900 jobs.
After a year with Brian Niccol as Starbucks CEO, the stock has underperformed the S&P 500. Thus far, he has failed to produce ...
Starbucks has not released an official list of stores it will close, but with over 18,000 coffeehouses in North America, the ...
The store-closing and refresh plan is not unlike what Founder Howard Schultz did in 2008 when he returned to the CEO chair.
Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.
Starbucks' star CEO is trying to turn coffeehouses into living rooms, reduce app overload and barista burnout, and restore the company's soul.
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