Shares of American Express Co. AXP inched 0.17% higher to $303.99 Thursday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average DJIA rising 0.07% to 43,325.80 and the S&P 500 Index SPX falling 0.04% to 6,037.59. This was the stock's fifth consecutive day of gains.

Peer Capital One (NYSE: COF) is up 33% year-to-date, while Visa and Mastercard stocks are up by about 22% and 23% respectively.

AXP has strategically increased its marketing efforts toward younger consumers, targeting Gen Z and Millennials.

Shares of American Express Co. AXP inched 0.05% higher to $298.80 Monday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index SPX rising 0.73% to 5,974.07 and the Dow Jones Industrial Average DJIA rising 0.16% to 42,906.95. This was the stock's third consecutive day of gains.