Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the 1980s.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

Sweeney is the new spokesperson for American Eagle. In a recently dropped spot, shared on her Instagram, the 27-year-old is seen packing up a muscle car and then driving off. A man with a deep voice says, “Sydney Sweeney has great jeans.”