Curry Brand, which Curry launched in 2020, is a sub-brand of Under Armour. It was created in partnership with the NBA star ...

The Golden State Warriors star made a huge splash by signing De’Aaron Fox to his brand in 2023. Since adding Fox, the Curry ...

In an episode of In Case You Missed It with Khristina Williams, a basketball legend shared praise for the young UConn alum ...

The Dallas Wings rookie shared that her former UConn Huskies teammate picks her shoes, giving Stephen Curry the opportunity ...

Paige Bueckers, this year's top overall pick, has lived up to the hype in her rookie season with the Dallas Wings, making a ...

The NBA continues to grow, as seen by the massive contract extensions players are receiving, such as Phoenix Suns guard Devin Booker's latest deal, which can re ...

When it comes to Paige Bueckers’ future discussion, it’s never been behind closed doors. It’s been one of the most talked-about topics in women’s hoops for years. From whether she’ll declare early to ...

Steph Curry's comment Since launching his own brand within Under Armour, Curry has signed a handful of athletes. Among the most notable names is San Antonio Spurs point guard De'Aaron Fox.

Before the NIL era officially started, “Paige Buckets” took college basketball by storm. Paige Bueckers put together a ...

Maybe Bueckers could follow in Fudd’s footsteps and make the leap from Nike to Under Armour in the future. Fudd became the first athlete to join Curry Brand through an NIL deal back in 2021.

Bueckers’ former collegiate teammate and rumored girlfriend, Azzi Fudd, is a Curry Brand athlete. Despite her allegiance to Nike, she revealed Fudd’s involvement in her sneaker choice.