Read the latest news on Global & Indian OOH & DOOH business
WEBRead the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad …
Media4Growth - Read the latest news on Global & Indian OOH
WEBUK’s Global bags 8-yr TfL rail advertising contract. The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria...
‘Micro-targeting is increasingly being seen in brand campaigns’
WEBJan 19, 2024 · Micro-targeting is increasingly evident in the OOH advertising approach of brands. In stating this, Lekshumanan Annamalai, Founding Partner, Coral Media explains that “due to digital inroads most brands are aware of where exactly their TG is and that helps in micro-targeting.”He also seen an uptrend in DOOH media business but points out that brands will closely examine the RoI from DOOH ...
Events - Media4growth
WEBSignpost India, Bright Outdoor Media, Graphisads receive Indian OOH Business Achievers Award at OAC 2024. The awards were bestowed upon the three Indian OOH companies for taking the pioneering steps to go public and get listed on the stock exchanges.
Magazine - Media4growth
WEBOutdoor Asia (September 2024) Issue Covers –. -The 18th OOH Advertising Convention (OAC) 2024. -Key industry updates, including discussions on sustainability and leadership. You’ll also find highlights from the OOH Advertising Awards (OAA) 2024, where top achievements were recognised. -The magazine features insights on …
Ocean Outdoor UK adopts new sustainability strategy
WEBSeptember 25, 2023. By. M4G Bureau. Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to …
There’s growing demand for interactive digital display solutions
WEBNov 16, 2023 · OOH Adtech There’s growing demand for interactive digital display solutions. Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.
Pawan Bansal unanimously elected as Chairman of Indian Outdoor ...
WEBAug 31, 2023 · Pawan Bansal, Chief Operating Officer, Jagran Engage, has been unanimously elected as the new Chairman of the Board of Indian Outdoor Advertising Association (IOAA), the apex body of Indian OOH industry.Speaking with Media4Growth soon after being elected to this key industry role, Pawan said his principal goal would be to place Indian OOH on a high pedestal in the media ecosystem, and make it ...
Campaigns - Media4Growth
WEBWhatsApp’s striking OOH campaign: A blend of design, message, and innovation. The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security and privacy features. Campaigns.
OOH Sure! - Media4growth
WEBThe Media Ant drives success for Suta with multi-channel marketing campaign across major Indian cities. Leveraging a strategic mix of outdoor, radio, print, and mobile van activations, The Media Ant significantly increased footfall and brand...